Innovative DisplayWorks has a team of experienced industrial and graphic designers with the product development and market knowledge to create unique, innovative concepts that will generate Return on Investment through incremental sales and increased visibility in retail. We utilize the best manufactures around the world, turning high quality materials and innovative production methods into products that will make your brands stand-out at retail without sacrificing quality, durability and longevity.

Our Design Process

Our team will work directly with you to develop in-store marketing solutions that specifically fit your needs. Our unique approach to retail display and refrigeration design includes first and foremost listening to your challenges, understanding your business requirements, and then coupling them with design solutions that consider today’s consumers and retail environment. Resulting in well merchandised Brands and incremental sales.

The process includes:

  • Brainstorming for fresh, innovative ideas
  • Competitive analysis and market benchmarking
  • Studies on colors, materials, and trends
  • Research on designs in relation to consumer behavior
  • Photorealistic renderings
  • Retail design services
  • Manufacturing
  • Brand management
  • Documentation of specs
  • Preliminary technical drawings

G-Series Coolers and POP Displays

IDW specializes in developing highly customized products. The IDW business model is unique in the industry and offers major competitive advantages to our global customers. We leverage the latent manufacturing capacity in highly skilled plants around the world to cost effectively manufacture our world class IDW branded product portfolio. With a focus on Custom Commercial Marketing Refrigeration and Point of Purchase Display Fixtures, IDW develops turn key retail trade marketing solutions and programs that help our clients win in the marketplace.

Our G-Series coolers are powered by specially designed refrigeration systems tuned to meet the most rigorous performance standards in the industry. Backed by an industry leading warranty, IDW’s innovative G-series coolers are energy efficient, and provide reliable refrigeration performance that quickly pulls down product temperatures in the harshest retail environments. G-Series coolers are available in various sizes and configurations, including upright and countertop, single and double doors as well as Open Air to help your brands stand out in the ever-crowded retail environment.  G-series coolers feature high impact graphics and optional proprietary LED Logo technology that grabs the attention of consumers to enhance visibility and increase sales. In addition, IDW G-Series Coolers are designed with sustainability in mind. All IDW coolers utilize HFC-Free refrigerants and meet DOE 2017 energy standards. Many of our models also meet the latest Energy Star standards and are rated at NSF/ANSI–7: Type 2 Display Refrigerator. LED lighting throughout the coolers offers superior illumination without wasting energy, while high density, environmentally friendly Cyclopentane insulation minimizes energy consumption and maintains the optimum product temperatures.

Our point of purchase displays are custom tailored to your specifications, ensuring that you have a unique display that grabs consumers attention, and increases your sales. We will work with you to listen to your needs to develop a custom POP display that delivers your Brands unique message and maximizes sales and visibility. The possibilities are endless!