The Power of Cross Merchandising

Leverage the power of Cross Merchandising displays with IDW’s custom point of purchase displays!

The proliferation of new brands and packages in today’s retail environment makes getting your products the exposure they need tougher than ever.

Designing a POP display fixture to work with a commercial cooler requires know-how and engineering to ensure proper ventilation, support, etc. We are experts at designing Cross Merchandising displays for commercial coolers, freezers, and hot food ovens. We leverage our expertise in commercial refrigeration and permanent point of purchase display designs to create powerful solutions that are unique in the industry and drive sales of both immediate consumption beverages as well as ambient take-home products. Our Cross Merchandising display solutions are designed to perform in the most rigorous retail environment, while also generating tremendous sales of both immediate consumption beverages and complimentary items such as take-home multipacks or impulse items such as candies, snacks, magazines, etc.

IDW Cross Merchandising display solutions are a powerful value add for the Brand, Retailer, and the Consumer: Generating sales, trial, and convenience.

Contact us to learn more about how to leverage the power of Cross Merchandising with our customizable point of purchase displays.

IDW Permanent POP Displays

IDW POP displays are designed from scratch against your specific brand and retail channel strategies and budget requirements.

The multi-step creative process involves:

  • IDW's team of industrial and graphic designers listen to your needs and develop sketches and 3D concept renderings for your approval
  • IDW's engineering team then takes your approved concepts and creates solid models for production
  • IDW's fabricators then hand make prototypes for your review and approval
  • Upon approval of the prototype, our production team goes to work to begin the production process

The Benefits of POP Displays

POP displays are designed to make your brands stand out amongst the competition.

The benefits of Permanent POP displays include:

  • Secure incremental placement of your products in retail
  • Boost your sales and generate impulse purchases
  • Spread your brand message to a wider audience
  • Interrupt the shopping experience, generate impulse trial
  • Inform and encourage potential consumers to try your brands
  • Give your brands a stage to stand out amongst the noise in today's retail environment