The Power of Cross Merchandising

Leverage the power of cross merchandising displays with IDW.

The proliferation of new brands and packages in todays retail environment makes getting your products the exposure they need tougher than ever.

Designing a POP display fixture to work with a commercial cooler requires know-how and engineering to ensure proper ventilation, support etc. We are experts at designing Cross Merchandising displays for commercial coolers, freezers and hot food ovens. We leverage our expertise in commercial refrigeration and permanent point of purchase display design to create powerful Cross Merchandising Solutions that are unique in the industry and drive sales of both immediate consumption beverages as well as ambient take home products. Our Cross Merchandising display solutions are designed to perform in the most rigorous retail environment while generating tremendous sales lift of both immediate consumption beverages and complimentary items such as take home multi packs or impulse items such as candies, snacks, magazines etc.

IDW Cross Merchandising display solutions are a powerful value add for the Brand, Retailer and the Consumer: Generating sales, trial, and convenience.

Contact us to learn more about how to leverage the power of cross merchandising.



IDW Permanent POP Displays

IDW POP displays are designed from scratch against your specific brand and retail channel strategies and budget requirements.

The multi-step creative process involves:

- IDW's team of industrial and graphic designers listen to your needs and develop sketches and 3-d concept renderings for your approval.
- IDW's engineering team then takes your approved concepts and creates solid models for production
- IDW's fabricators then hand make prototypes for your review and approval
- Upon approval of the prototype, our production team goes to work to begin the production process

Benefits of Permanent Point of Purchase Displays

POP displays are designed to make your brands stand out amongst the competition.

The benefits of POP displays include:

- Secure incremental placement of your products at retail
- Boost your sales and generate impulse purchases
- Spread your brand message to a wider audience
- Interrupt the shopping experience, generate impulse trial.
- Inform and encourage potential consumers to try your brands
- Spread your brand message to a wider audience
- Give your brands a stage to stand out amongst the noise in today's retail environment