Recharge Cold Merchandisers (RCM)

Recharge Cold Merchandisers (RCM) combine mobility and flexibility to help you expand your cold drink offerings to locations where electric power may not be readily available. No longer do retailers and brand marketers need to waste the electricity and precious water resources to fill insulated chest coolers with ice before each rush hour. Recharge Cold Merchandisers are powered using a unique refrigeration system that when properly charged will keep products ice cold for over 12 hours without needing to plug into an electrical source. Eliminating the need for ice altogether, the energy efficient design of the RCM optimizes energy consumption and helps the environment all the while generating increased impulse sales.

IDW’s RCM’s utilize a unique refrigeration system that is designed for use in high traffic operating environments where you may not have immediate access to an electrical source. The RCM merchandiser refrigerator features its own built in cold-packs that can keep beverages ice cold for up to 12 hours without requiring a plug. While results may vary based on the operating environment, extensive testing our laboratories show that RCM’s can keep temperatures at 35° to 40° F in a 90° environment for up to 12 hours without the need for electrical power! At night, simply plug your RCM in for 10-12 hours, then the next morning fill your RCM with pre-chilled product and roll it into the most high traffic locations in your store. Watch your RCM rack up increased cold drink sales without the fuss or worry about where to plug it in.

The RCM enables new impulse placements in various high traffic areas, including:

• Deli counters
• Cash registers
• Convenience and retail stores
• Concession stands & stadiums
• Cafeterias
• Kiosks
• Special events

Each RCM refrigerated merchandiser features quick-change graphic panels for optimal branding, along with heavy duty casters for easy portability, flexible placement, and durable operation. The RCM also incorporates high density environmentally friendly insulation that is free of chlorofluorocarbons, which are volatile and potentially harmful to the environment. Save the ice chest for a day at the beach, Trust the IDW RCM cooler to grow your sales without the need for electric power.