For fast moving consumer products such as soft drinks and beverages, generating impulse sales is a critical component to any marketing strategy. Today’s retail shelves and cooler displays are stuffed full with a proliferation of brands and packages. More than ever, Brand marketers need to seek new and innovative methods to help their brand stand out amongst the noise of today’s retail environment. Generating Impulse sales and trial are the name of the game, and give your brand the best opportunity to drive new consumers to experience your product. IDW specializes in developing custom coolers and refrigeration units to be placed in high traffic locations throughout the retail shopping landscape that drive’s impulse sales and generates trial for your brands. IDW Impulse Merchandisers (Coolers) create a unique value proposition for the retailer, consumer and brand that is hard to beat. The Retailer wins by providing convenience and refreshment to its customer, the Consumer wins by having the opportunity to experience a new brand (conveniently and with free choice) the Brand Marketer wins by satisfying the needs of it’s retail customer while also capturing a new consumer trial incidence!
IDW will partner with you to create a highly custom Impulse Merchandiser that will be unique to your brand will grow your business.
G-80 Electric Impulse Cooler
Quick Specs- Exterior Dimensions (DH): 18” x 42.25” | 457 x 1073 mm
- Internal Volume: 2.62 ft3 | 74 L
- Mobile Impulse Cooler Generates Incremental Sales in High Traffic Retail Locations
G-80L Electric Impulse Cooler
Quick Specs- Exterior Dimensions (WDH): 18” x 20.25” x 43.25” | 457 x 514 x 1099 mm
- Internal Volume: 2.62 ft3 | 74 L
- Mobile Impulse Cooler Generates Incremental Sales in High Traffic Retail Locations
G-77 Electric Impulse Barrel Cooler
Quick Specs- Exterior Dimensions (DH): 22.375” x 32.625” | 570 x 830 mm
- Internal Volume: 2.77 ft3 | 78 L
- Mobile Impulse Cooler Generates Incremental Sales in High Traffic Retail Locations
TEQ2 Impulse Cooler
Quick Specs- Exterior Dimensions (WDH): 22” x 17.5” x 40.75” | 559 x 444.5 x 1035 mm
- Internal Volume: 2.30 ft3 | 65 L
- Mobile Impulse Cooler Generates Incremental Sales in High Traffic Retail Locations
Trio Impulse Cooler (G-60E)
Quick Specs- Exterior Dimensions (WDH): 32” x 20” x 35.5” | 813 x 508 x 902mm
- Internal Volume: 5.0 ft3 | 141.5 L
- Mobile Impulse Cooler Generates Incremental Sales in High Traffic Retail Locations
IC-150 Impulse Cooler
Quick Specs- Exterior Dimensions (WDH): 25” x 23.5” x 42.125” | 635 x 595 x 1070 mm
- Internal Volume: 5.68 cu.ft. | 161 L
- Footprint: 4 sq.ft.
IC-150L Impulse Cooler
Quick Specs- Exterior Dimensions (WDH): 25” x 23.5” x 42.125” | 635 x 595 x 1070 mm
- Internal Volume: 5.68 cu.ft. | 161 L
- Footprint: 4 sq.ft.
IDW Impulse Cooler
Our impulse coolers are available in a variety of shapes and sizes to suit various in-store setups. Similar to our G-Series coolers, each impulse cooler is powered using an efficient cooling system designed to meet the most rigorous standards in the industry that quickly pulls down temperatures while limiting energy consumption. Designed to maximize your Return on Investment and minimize your cost of ownership, IDW Impulse coolers have been designed for easy servicing and maintenance, are supported by an industry leading warranty and National repair service dispatch.
The IDW Trio impulse chest cooler and G-series electric barrels are designed to be positioned at the cash register and generate incremental sales in high traffic retail locations where the consumer can make an impulse purchasing decision. The cash register is where the rubber meets the road at retail and the consumer has money to spend. High impact billboard graphics attract attention and can be easily switched out without requiring any tools. LED lights illuminate the interiors, enabling clear product visibility, and increased marketing presence.
The Re-Charge series of Impulse Coolers (RCM’s) are designed to maintain ice-cold product temperatures for up to 12 hours where Electric Power is not available. Simply plug your RCM cooler into power overnight, load with pre-chilled product and roll into a high traffic location. Your RCM will maintain optimum cold product serving temperatures with no need for electrical power! At the end of the day roll your RCM back to a power outlet and “Re-Charge It” for the next selling day!
IDW also incorporates sustainable, eco-friendly features into each impulse merchandiser. For example, each cooler uses Natural Hydrocarbon Refrigerant, an alternative to more harmful HFC refrigerants of the past. Hydrocarbon is natural and non-toxic and prevents pollution or other waste products that may contribute to the ozone layer. Impulse coolers feature high density environmentally friendly insulation that helps to maintain product temperatures by locking in cold air while keeping out warm air. Our impulse coolers exceed DOE 2017 standards and are Energy Star certified.
