Impulse Merchandisers (Coolers)

For fast moving consumer products such as soft drinks and beverages, generating impulse sales is a critical component to any marketing strategy. Today’s retail shelves and cooler displays are stuffed full of a proliferation of brands and packages. More than ever, Brand marketers need to seek new and innovative methods to help their brand stand out amongst the noise of today’s retail environment. Generating Impulse sales and trial are the name of the game and give your brand the best opportunity to drive new consumers to experience your product.

IDW specializes in developing custom coolers and refrigeration units to be placed in high traffic locations throughout the retail shopping landscape that drive’s impulse sales and generates trial for your brands. IDW Impulse Merchandisers (Coolers) create a unique value proposition for the retailer, consumer and brand that is hard to beat. The Retailer wins by providing convenience and refreshment to its customer, the Consumer wins by having the opportunity to experience a new brand (conveniently and with free choice) the Brand Marketer wins by satisfying the needs of it’s retail customer while also capturing a new consumer trial incidence! IDW will partner with you to create a highly custom Impulse Merchandiser that will be unique to your brand will grow your business.